Threadpower Launches: Bold, Intentional Wearable Art Powered by Brothers with Big Ideas

Dallas, Texas – February 16, 2026 – Threadpower, an independent apparel brand, launches today with a mission to create t-shirts that pack real power—graphic designs full of edge, depth, contrast, symbolism, and a touch of irreverence.

This is Josh Lambert’s dream brought to life: turning everyday tees into wearable art that tells stories and sparks conversation. As Creative Director, Josh dreams up the designs, creates the artwork, and infuses every piece with that signature Threadpower twist. Jeremy Lambert joins his brother as Founder & President, handling the big-picture vision, operations, and ensuring every drop feels meaningful and connected to real people with real stories.

"In a world where t-shirts often lack power, we're here to change that," said Jeremy Lambert, Founder & President. "This started as Josh's vision, and together we're building something independent, intentional, and built for those who want apparel that stands out and lasts."

The launch features limited-edition graphic tees emphasizing quality, bold creativity, and authentic energy. From the playful origin story (with AI-altered photos of Jeremy as an action figure hero and Josh as a felt rock star) to the real-life team photos now live on the site, Threadpower keeps its small-team roots: family-operated, hustle-driven, and unapologetically bold.

"Every thread tells a story," added Josh Lambert, Creative Director. "We're creating pieces that feel personal, powerful, and fresh."

Threadpower invites fans to join the movement—sign up for early access, stay tuned for drops, and wear the art that matters. The brand is available now at threadpower.com, with more releases and community features coming soon.

About Threadpower

Threadpower is an independent, family-operated apparel brand crafting bold, intentional graphic tees and wearable art. Launched in 2026 by brothers Jeremy and Josh Lambert—along with the full support and involvement of the rest of our family—it delivers fresh, meaningful designs for real people. Learn more at threadpower.com.

Media Contact:

Jeremy Lambert - Founder & President

Threadpower Email: jeremylambert@threadpower.com

Website: threadpower.com

Facebook: facebook.com/threadpower

Instagram: @threadpower

TikTok: @threadpower

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